About us

Our company

All stories start with a name, and ours starts with ours. We are the Macho brothers: Gonzalo (longboarder & industrial engineer), Alberto (concert goer & electrical engineer) and Jose Luis (biker & electrical engineer).

Born and bred in Northern Spain, with its fantastic surfing beaches, when looking for an inspiring project which would allow us to combine our individual engineering expertise whilst focussing on a beautiful, quality, hand crafted product, it was hardly surprising that we explored the idea of fin production. And we loved it. The possibility (now reality) of discovering how to develop outstanding fins was a huge challenge – one far bigger than we realised, as it turns out – and we loved this too. From our first steps to the present day has been a long, complicated, at points frustrating, but also hugely educational and rewarding journey. Being the perfectionists that we are, we have not been content at any point in the process to have anything less than 100% perfect, be it in design, materials or finish. We aimed to produce high performance, quality, durable, beautiful fins, and we believe that this is what we have done.

But it doesn’t stop there; we are constantly inspired to test and experiment with new methods, ideas and concepts. Where you see "Coming Soon" on this site it means we're busy perfecting the product and it will indeed be coming soon...keep looking out for new developments at Macho Fins!

You never know what’s around the corner...

The Macho Brothers @machofins


At Macho Fins we make our fins for you, we are interested in your opinions, suggestions and ideas, please contact us with your feedback.